Attempt. Fail. Adapt.


In business, when sales are low, you can have as many meetings as you want, seek as many new ideas as you want, but if you’re not out selling, you’re not going to solve the revenue problem.

In survival training, you’re taught that “movement is life.” The military says this, too. Nothing gets you into trouble faster than sitting still or freezing in place. Say it to yourself right now. Movement is life.

We often mistake “busy” for “movement.” But busy is more a state of how you manage your options and choices.

Even if you attempt an action or movement and you fail, you’ve done something. What could come next is adapting (learn from what you experience) and then make another attempt. What’s the best that could happen?



The little drummer

We all have to start where we are in life. You might not know everything, but you know how to contribute in SOME way. This is a really powerful “secret.” If you know that you can start where you are in life and in the universe, you’ll get ahead. Here’s the key to that.

The Little Drummer Boy

It’s the “Little Drummer Boy” option. The song is about a kid faced with not having any money and being told “Hey, here’s a King. What kind of gift will you give him?”

The Drummer Boy’s all like “I don’t have anything to give this guy.” He’s thinking “Oh crap. Here’s this king and I have no idea what to give him for a gift.” Everyone says back, “Well duh! Play your drums for him.” And the king (who’s a baby) is all into it.

Do what you know how to do. Start where you are with what you KNOW how to do.

In and out

The person who loves our projects and understands our quirks and who is IN and not just someone buying something from us, they are who we strive to see succeed and happy. Those are the people we stay up late thinking about sometimes in the night.

But it requires work.

For there to be an “in,” there has to be access. Make it easy for people to reach you and have a genuine interaction.


The other sad truth is that for there to be an “in,” there has to be an “out.” This is the part people don’t want to talk about. But some people are not in. Decide what that means. Decide who can’t be in. (In my case, most of the “out” people self-select. I don’t choose to push people to the “out” category. They choose it by being impersonal and transactional in nature.)


So you need an in and an out, and you have to love extra hard on the “in” and wish the folks who are “out” the very best. Because they’re not bad. They’re just not the right fit for your in. We wish them nothing but the best.

Who you are

No matter how much you think that people understand what you do, what you’re selling, what you’re about, they don’t. They’re busy. You’re busy. Everyone’s busy. So you have to fly that flag of yours loudly. You have to make it clear and obvious what you sell. You have to really be your own best and loudest voice in advocating for how you help the universe.

What does it say on your flag? Do people know? If you messaged a bunch of friends and asked them to explain what you do and how you help the world, would they say anything close to what you actually do? If not, guess who’s job that is to fix it?


I’m still working on mine.

Corespondenta Mihai Eminescu – Veronica Micle (XV) – ultima scrisoare. (fragment)

“(…) Nu risipi partea cea mai buna a vietii si a inimei d-tale pentru un om care nu e vrednic sa-ti ridice praful urmelor si crede-ma odata in viata cand iti spun marele adevar, ca cel ce nu e-n stare a se iubi pe sine, nu e-n stare a iubi pe nimenea. Va fi poate ca orice organism o jertfa a instinctelor sale fiziologice impreunate c-o idee fixa. dar cand un asemenea om ca mine va cerceta cenusa din inima lui, va vedea ca nu exista inca nici o scantee, ca totul e uscat si mort, ca n-are la ce trai, ca taraie in zadar o existenta care nu-i place nici lui, nici altora. Nu cred nimic, nu sper nimic si mi-e moraliceste frig ca unui batran de 80 de ani. Dta traiesti si eu sunt ucis – ce raport poate fi intre noi?

De aceea lasa amaraciunea de-o parte, bucura-te de-o viata care va fi frumoasa inca, pentru ca ai devenit o femeie demna, pentru ca astazi esti ceea ce ar fi trebuit să fii totdeuna dupa dispozitiile Dtale generoase si dupa spiritul de adevar pe care-l ai. Parerea de rau de a-ti fi cauzat Dtale dureri e singura parere de rau pe care-o am… Te rog iarta-mi-le cu atat mai mult cu cat mai mult cu cat eu n-am nimic de iertat, cu atat mai mult cu cat de la Dta n-am vazut decat bine.”

Life as series of sketches

“Do you reflect on your journey often? Do you ask yourself how you got from the old days to where you are now? Good and bad? Sometimes, life’s great paintings come from a series of sketches. You and I? We’re like Picasso.

Life is a series of sketches. Progress is a series of sketches. Through them, you see the world differently, you approach it with a new mindset, you apply new skills to old learnings.”

(Chris Brogan, yesterday)

The “I am”

Without a clear sense of what you are committed to doing to accomplish your goals, your list of I am nots will slowly shape you and become excuses for doing nothing.